Gold, even when viewed as a commodity, is unique in that it is not consumed.
 As there is little cost effective industrial application for the yellow
 metal, little to no “natural” industrial demand exists. Virtually every
 ounce ever mined from the earth is still above ground, either in a 
vault or a safe or an earring. An estimated 170,000 metric tons sits 
above ground, hoarded and unambiguously owned. Given that the annual 
supply of mined gold is approximately 2,500 metric tons, how is it gold 
not priced close to zero? After all, there is a 65 year overhang in 
supply! Despite all that we know of supply and demand dynamics and 
economic ‘law’, gold’s price is within striking distance of its’ 
all-time-high – in every currency on the planet.
Economists the world over can take comfort that the laws of supply and demand still largely rule the marketplace. However, we believe there is a noted exception for a yellow, largely useless metal.
 A metal that just happens to have shaped the world’s monetary systems 
for the last several thousand years. Gold’s “supply” traditionally 
defined as global mining production is virtually meaningless in 
determining its’ price. How can this be? Analysts pontificate that 
global supply dynamics are integral in forecasting future metal prices. 
We can only attribute this to the fact that these analysts still 
myopically cling to the view of gold as a commodity.
A major contributing factor to gold’s price is that the vast 
majority of the stock of physical gold is held in very strong hands.
 It is largely held privately by very wealthy families or by governments
 and their central banks. This gold lies very still, some of it not 
changing owners or locations for decades, if not centuries. These giant 
holders have little need to ever sell, holding gold as a long term store
 of wealth or as a central banking reserve asset. Gold naturally appeals
 to these super-savers because of gold’s history as the ultimate store 
of value and lack of counterparty. Sure you can buy real estate, art, or
 classic cars- and the extremely wealthy do. But beyond illiquidity and 
subjective risk, these assets can become cost centers in themselves with
 maintenance, storage, insurance, etc. Gold is universally recognized as
 a wealth asset but is also infinitely divisible, portable, and highly 
liquid. Gold’s value has been established over a millennia and is 
ultimately the asset that denominates or values all others. 
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